Business Impact Summary
Eight months with Spartan SEM and Jordan Savara from Crystal Springs Chiropractic is now breaking new weekly records and referring patients out.
- Weekly new patients doubled. Jordan hit a near-record 15 in a single week and handed 3 more to his associate because he was fully booked.
- From never fully booked to booking out a week in advance. and now referring overflow patients out.
- Conversions up 424%. Tracked calls and form submissions grew from 407 to 2,132 – a 5x jump in new-patient inquiries.
- Organic conversions up 1,157%. Inquiries from Google search jumped from 82 to 1,031
- #1 across the board for “San Mateo Chiropractor.” Crystal Springs holds the top organic result, the top of the Google Map Pack, and the paid ad spot all at once, plus top-3 rankings for 12+ other competitive transactional keywords.
Impact On Business
A Respected Practice Leaving Money on the Table
Jordan Savara spent 16 years building Crystal Springs into a well-respected San Mateo practice, earning business through word of mouth and local search. It kept the was enough to be comfortable, but he was never fully booked and knew he was leaving money on the table. As he put it: “I didn’t know what I didn’t know.”
Three problems were quietly capping his growth:
- An outdated website. It didn’t reflect the quality of his care. It looked dated and unprofessional, and it was difficult to navigate.
- No visibility in search. Even people actively searching for a chiropractor in San Mateo weren’t finding him.
- No conversions. The handful of visitors who did arrive weren’t being guided or motivated to book. Traffic that doesn’t convert doesn’t help a business.
The Work: Divide & Conquer
We built SEO, paid ads, and a website redesign as a unified answer to a single goal, not three separate projects.
A website built to earn trust.
In Jordan’s words, “the most beautiful website I have ever had” brought his brand, trust, and recognition to a new level, directly contributing to the 5x increase in conversions over the past 6 months.
SEO that put him where patients are searching.
A modern, professional website with rewritten, informative content replaced the dated site and gave visitors a clear path to booking.
Google Ads that keep the pipeline stable.
Paid search delivered a steady, predictable flow of new-patient inquiries on top of the organic growth at a sustainable cost per acquisition with a landing page designed for trust and conversion, and a constrictive list of bidding keywords to maintain explicit relevancy.
The Data: Undeniable Growth
Comparing the last six months to the prior six, the pattern holds across every stage of the funnel:
| Metric | Before | After | Growth |
|---|---|---|---|
| Total website sessions | 1,809 | 9,970 | +451% |
| Organic search sessions | 433 | 3,511 | +711% |
| Direct sessions (brand demand) | 607 | 3,682 | +507% |
| Google search clicks | 359 | 2,600 | +624% |
| Google search impressions | 22,500 | 96,100 | +327% |
| Average search position | 39.9 | 19.5 | ▲ Pg 4 → Pg 2* |
| Total conversions (calls & forms) | 407 | 2,132 | +424% |
| Organic-search conversions | 82 | 1,031 | +1,157% |
Total traffic grew roughly 5x, and conversions grew right alongside it. Scaling traffic that hard usually dilutes results; here the new site was strong enough to convert the flood of visitors into booked patients. The 507% jump in direct sessions is brand demand people now searching for Crystal Springs by name as returning users and patients that previously did not exist.
How the Strategy Works
Every piece feeds the next. Owning the full search result – organic, map, and paid – makes Crystal Springs Chiropractic the first and most-repeated name a patient sees, building trust before the first call. The rebuilt site converts that click into a new patient.
Everything compounds: more visibility drives more traffic, a stronger site converts more of it, and more patients mean more reviews, referrals, and branded demand. This is what SEO, paid media, and brand design look like when they’re built to work together: one engine that turns searches into patients. Jordan started hoping to fill a few more slots. Eight months later he’s breaking weekly records and referring patients out the door.
Jordan Savara: Owner, Crystal Springs Chiropractic
I didn’t know what I didn’t know. I’ve been a successful business owner for 16 years and was comfortable. When talking to a friend about how he works with someone who helps with his online presence and continued optimization, I became interested to see how this may help my Chiropractic business as well. Alec began by running a report on my business and showing me where it appears when people are searching, which was less than optimal. He then offered a solution that included monthly reviews with an emphasis on objective conversations. It’s all about the numbers and how to track them, I soon realized. In 8 months Alec has me on top of organic searches for a variety of terms, top for google paid searches, and has recently designed the most beautiful website I have ever had that further works to enhance the search algorithms. This has all resulted in doubling my weekly new patients, filling up my week near completely the week before, and month over month drives up my conversations. I couldn’t be happier and would highly recommend Alec and his team with Spartan SEM.
